Sgt. Pepper's Lonely Hearts Club Band

'I thought it would be nice to lose
our identities, to submerge ourselves
in the persona of a fake group.
We could make up all the culture
around it and collect all our
heroes in one place.'
                                   Paul McCartney 


The Beatles' desire to create a separate identity to allow greater personal freedom brings an entirely new dimension to an already iconic album from an iconic band. See a brief article and comments from the band. Creator The Beatles 1967. Image Michael Cooper and Peter Blake. Words Paul McCartney.